Program at a Glance


Wednesday, April 15 

8:00 a.m – 5:00 p.m



8:30- 9 a.m. Continental Breakfast and Networking

8:30 a.m.-noon Pre-conference Workshop  
**(Extra Cost of $75)

1:00 -1:30 p.m

Conference Welcome



1:45-2:30 p.m. Breakout Sessions I

2:40 – 3:25 p.m. Breakout Sessions II

3:35 – 4:15 p.m. Breakout Sessions III

4:15 -5:00 p.m. Break

5:00 p.m. Tour and Dinner at Lake Tahoe Community College

Thursday, April 16 

8-9 a.m. Breakfast

9-9:45 a.m. Morning Breakout Sessions I

9:55-10:40 a.m. Morning Breakout Sessions II

10:50 a.m.-11:35 p.m. Morning Breakout Sessions III

11:45 a.m.-1:45 p.m. Lunch & Keynote speaker



3 p.m- 4 p.m. SPONSOR HOUR

4:00 p.m-4:45 p.m. Breakout Sessions II

5-6pm Break

6-7 p.m. Cocktails

7-9:30 p.m. Pro Awards Dinner

Friday, April 17 

8:00-9:00 a.m. Breakfast

9 a.m. Harrahs Trip

12:30 pm: Lunch

1:30 pm Closing remarks and election of 2020-21 CCPRO officers

2:00 p.m. Conference Adjourns











Pre Conference Workshop

  • Join your colleagues from around the state for a facilitated discussion and creation of a Marketing and Communications Plan. You choose the topic and will develop a strategy and implementation of tactics during the workshop. Experts from three leading public relations firms provide their expertise and work with you in small groups to ensure all of the gaps are filled in your plan and it’s ready for implementation. (Extra Cost of $75)

Main Program

  1. Strategies for College Website and Electronic Document Accessibility
  2. Elevate Your Marketing Photographs to Great
  3. Career Education: Trends & Tips to Showcase your Programs
  4. Cracking Creativity: How to Brainstorm Like A Boss
  5. How Decisions in Sacramento Impacts Your Institution and How PIOs Can Ensure Your College’s Voice is Heard
  6. Design Basics for Non-Designers
  7. How to Create Comprehensive Brand Guidelines and Get Buy-In
  8. CCPRO Academy: Your pathway to reaching your community college career goals
  9. Removing Enrollment Barriers with Behavioral Science
  10. Raising the profile of Marketing & Communications
  11. Utilizing the Vision Resource Center to Support Internal Communications
  12. Smart Move: Maximizing Marketing Resources with Campaign Alignment
  13. New in 2020 – 2021! Chancellor’s Office Statewide Marketing Campaign
  14. Maximizing your marketing dollars
  15. PR for PR: How to get buy-in from colleagues
  16. Leveraging Students as Social Media Influencers and Brand Ambassadors
  17. Smartphone Video Production
  18. Save the Trees – Not to Mention Time, Money, and Staff Resources
  19. Bringing guided pathways to life: How Sierra College transformed the student experience through technology
  20. CTEOS: What is it and how it can help you market your college 
  21. The California Consumer Privacy Act, and How It Affects Your Digital Advertising.
  22. Public Safety Power Shutoff (PSPS): Lessons Learned from CA community colleges
  23. Serving non-traditional students
  24. Happy Anniversary! Celebrating an Institutional Milestone