Empowering Community Colleges
2026 Conference Presentations
- AI As Your Accessibility-First Marketing Assistant
- From Campus to Statewide Impact: Communications Professionals in Action
- Onboarding A New President
- Fast and the Furious: How Delta College Delivered A Student-First Website In Just One Year:
- When It Hits the Fan – At Least Our Website Doesn’t
- Golden Opportunities: Filling California’s Classrooms and Coffers
- Risk. Reward. Real Engagement. Trying New Marketing Tactics
- A Social Media Glow Up: High Impact, Small Team Success
- Restoring Trust and Rebuilding Enrollment: A Co-Creation Approach to Higher-Ed Branding
- Our Worst Nightmare: Dealing With A Campus Shooting
- Elevating College Athletics Through Strategic Media Days
- Transforming Workforce Pressure Into Creative Power
2025 Conference Presentations
- Branching Into The Future: IVC’s Logo Refresh
- Bridging the Enrollment Gap
- Building a Lifelong Connection: MiraCosta College’s Alumni
Association - Leveraging Motivation Science & Social Media for Student Success
- Marketing Through Storytelling
- Mascot Makeover
- Precision in Outreach: Targeted Marketing
- Smooth Sailing with Web Accessibility
- Social Media Interns?
- Specialized Marketing Tactics for the Young and the Old
- Tea Time with Leslie: Reframing Representation
2024 Conference Presentations
- Be a Brand Champion Not the Brand Police
- College and District Functional Maps – Who Does What?
- How AI Can Help Your Marketing … And Put Hours Back Into Your Day!
- Marketing & Communications Strategies For Food & Housing Insecure Students
- Rebranding from RFP to Launce Skyline College
- Redefining Reach
- Stories About Community College Success and How They Did It
- The Intersection of Branding and Admissions
- Two Colleges – One Goal
Best Practices
Social Media Policies. It is becoming increasingly crucial for any educational institution to have a cohesive social media policy. Such a policy typically outlines for students, faculty, and staff the college guidelines and principles of communicating using these online social channels. See some of these policies developed by various community colleges around the state:
- Adrian College
- Collin College
- *Esparza Advertising Social Media Workbook
- Grand Rapids Community College
- Mineral Area College
- MiraCosta College (Branding & Writing Style Guide)
- MiraCosta College (Social Media)
- Los Rios Community College District
Helping Your College Create and Plan the Perfect Event When planning a special event for your college or district it is easy to forget some very small, but very important steps in creating that perfect gala. On a smaller scale, your individual college
areas and departments may omit major steps like publicity and special needs in the mad rush to get that concert/art exhibit/ guest lecture complete. Below you will find event planning checklists and timelines created by Rancho Santiago CCD and
Solano Community College to help you and your institution’s departments plan for an event.
- Rancho Santiago CCD: Event Planning Checklist
- Solano Community College: Special Events Planning Guide
Adhering to Graphic Standards is Important to College Branding The brand of a college is often dictated by a consistent set of graphic and logo standards designed to protect and project the image of an institution. These standards help safeguard the
quality and consistency of all visual mediums geared toward the campus and the community at large. Below are examples of graphic standard that help both Mt. San Antonio College and Coastline College educate and enforce their respective brand image.
Mt. San Antonio College Logo Style Coastline Community College: Graphics Manual